Most of us are not scientists but we can still figure out using good old fashioned common sense what is not healthy for us. It is not a big shock to most of us that artificial coloring is bad for us. We may not know the science of it or have evidence that is causes cancer, but we are aware artificial anything is not so good.
The actual process they use to get the Carmel color is what is showing to cause cancer, which the 2 big drink manufacturers have been aware of for probably many years. The really sad part is they are not willing to do anything until the public becomes aware and they fear they may lose sales and profit margin.
This is a perfect example of the many shenanigans that go on in the food industry all for the sake of profit. They were fully aware of the dangers of their coloring process yet made no attempts to change it until the government was going to blow the whistle on them and warn the public.
We as consumers have to demand healthy products to drive the government and big companies to give us healthy products. Ultimately is not just the fault of the big companies. Companies sell products that consumers buy. If we demand healthy products without chemicals and toxins they will bring them to market. Big and small companies sell products that they can make money on - it is up to us to tell them what we are willing to tolerate and not tolerate.
Say NO to toxins, chemicals, artificial sweeteners, food coloring, dyes and preservatives. If we say NO they will have to stop offering them to make a buck. Don't blindly trust, think, investigate and shop smart.
If you have been exposed to toxins or are a soda drinker or think you are chemically sensitive don't freak out yet - contact us and get some lab work done to find out what your toxic exposure is and how you can safely lower it and avoid turning on the switch for cancer.
http://www.imperfectparent.com/topics/2012/03/09/coke-and-pepsi-to-elude-cancer-warning-by-altering-their-recipes/
image from Wikipedia